I hear the 'p' word most days and, to be honest, it's a pain. All the procurement exercises I've taken part in have taken ages and made my head ache. With this project we decided to things differently.
Tech hardware is generally dull to look at. But firms like Apple spend time making it as desirable as they can to add value to product and brand by celebrating the craftsmanship inside and out.
The tech is transformative so the case, materials and packaging should support this message.
The first part of our project brief is to grow and improve the Nowscreen network. Our pilot project told us there were some reliability issues with the hardware. We also knew screen owners wanted more functionality to feel like the service was useful to them as well as their visitors and the community.